I joined ZEGNA as a Senior Copywriter and have since grown into the role of Copywriter and Tone of Voice Consultant, leading the brand’s copy team across writers and sub-editors. My work spans everything from shaping the narrative direction of seasonal campaigns to developing brand-aligned storytelling across social, newsletters, paid media, and CRM. I also partner closely with art direction and marketing to concept and execute campaigns that bring ZEGNA’s luxury heritage into a modern, quietly confident voice—anchored in Italian elegance, yet made to resonate globally. This season, standout projects include the launch of Mocassin, the new signature house loafer, and the Oasi Lino campaign featuring Mads Mikkelsen.