I worked in-house as COS's product copywriter, collaborating closely with the studio, marketing team, e-commerce, and art directors to ensure the copy met KPIs and integrated seamlessly with their overall campaigns. My primary focus was developing product copy—creating detailed descriptions that adhered to the brand’s minimalist, fuss-free tone. A key highlight was contributing to the naming of their iconic quilted bag and enhancing the product copy for both the COS Atelier and runway collections.