I worked in-house as COS's product copywriter, collaborating closely with the studio, marketing team, e-commerce, and art directors to ensure the copy met KPIs and integrated seamlessly with their overall campaigns. My primary focus was developing product copy – creating detailed descriptions that adhered to the brand’s minimalist, fuss-free tone. A key highlight was contributing to the naming of their iconic quilted bag and enhancing the product copy for both the COS Atelier and runway collections.